Data East Pinball is a machine that has an interesting history. Tetsuo Fukuda founded the Data East Company on April 20, 1976. The company was originally an electrical engineering company that focused its resources on integrating interchangeable tapes on the interior of arcade games. Originally, video game operators had to replace the cabinet when they were replacing a game from a machine. Creation of the tapes made it possible for video game operators to undergo this process without replacing the cabinet. When Data East realized there was more money to be made in the actual games, they began developing their own arcade games in 1978.