People that own businesses sometimes wonder how they can increase their sales and make more money. Marketing via email is one of the best ways to establish a strong connection between you and your audience. Continue reading to find more information about this marketing method.
Double and triple proof your emails before you hit the "send" button. The content of your emails, from subject to footer, must be typo-free and properly written. Send yourself a test email before dispatching your messages to customers to ensure that the layout and formatting is correct. Ensure that every link is working, as well.
Subject Lines
You can use A/B testing to improve the results of your emails' subject lines. Split your email list in half and send emails to the two groups of addresses using different subject lines. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Create rich and relevant content in your emails in conjunction with sale information. Provide your customers with articles of interest with valuable information that is not included in your website content. Including offers that only readers can get are also much appreciated. Send greetings for holidays or a personalized message for birthdays for instance.
You should have people who would like to receive your emails double opt-in. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.
Avoid sending your e-mail marketing near holidays. This is because people are usually out of their office and not next to their computers, so they won't notice your emails. Of course, you can take advantage of certain exceptions. These could include Black Friday emails or emails related to other specific events.
In your email campaigns, utilize the least amount of graphics as possible. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won't get that message. Also, email programs may send image-heavy emails to your junk mail folder.
Always include an unsubscribe link in your emails. Do not leave readers without an easy way to opt out of your mailing list, and do not make it difficult to find. You should strive for your readers to feel that they are in control and that you're not controlling them.
Do not ever send unsolicited emails; get permission first. If you send out unsolicited emails, you can be labeled a spammer and get a poor online reputation. You will find perhaps you may be banned from sending emails.
Always make sure that your emails contain a way for people to unsubscribe or opt out from your mailings. Email messages can cost money, though not very much. Bad publicity and people seeing you as a hostile spammer can not only negatively influence your business, but may result in being blocked and blacklisted online.
It is important to make your emails as personal as possible. If a subscriber reads your message and starts feeling like it is a standard letter, they are probably going to just delete the email and maybe block you. Including their name is great, but do more than just that. You need to understand when, where, and why they chose to sign up. Use this information in your message.
Increasing sales on a small budget might sound daunting, but it can be done with the right email marketing campaign. If you haven't given this marketing method a try yet, what are you waiting for? Apply the tips from this article today to start seeing big boosts in your business.