Email marketing does not seem to be as popular as before, but it is still a valuable tool. Although marketing via email was used before to solicit consumers online, it definitely is not exhausted. New strategies keep popping up that help marketing emails seem fresh yet effective. Check out the strategies below and make marketing with email work for you!
If you want to go ahead with email marketing you should get permission from your customers before you email them, you should do this for every single person on your list. Don't run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.
Focus on one idea with every email message. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Determine the one message that you need to get across in the email and focus on that idea. Your customers will be pleased that they are not being bombarded with superfluous data.
Keep your style and format the same for each email you send out. Use your logo and a standard color scheme in each email you send. Ensure the font you're utilizing can be read easily. People will eventually recognize your layout and know right away that you are the sender. In marketing with email, familiarity is a key aspect.
Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Provide subscribers with special access to informative articles not available elsewhere on your site. Put some offers into emails that will save them money on products or services. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.
Resist the urge to send your customers more than a single marketing email each week. Most likely, your subscribers receive dozens of emails every day. If you send out too many emails, they might not read them anymore and that's not good if you spent a lot of time working on the messages.
Major holidays are generally not the best time to send marketing emails. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. There are always exceptions, though! These might include emails about Black Friday specials or other occasion-specific campaigns.
Review some real-life spam for pointers on what you should never do. Make an extra email account and sign up at various places online. Take a look at how much spam immediately floods your inbox. Take those emails as an example of what not to do, and craft your business messages accordingly. Your brand's credibility will be boosted if you separate yourself from spammers.
Make sure that none of the really important information in an email is conveyed through an image file. Many email clients won't display images right away. If your emails focus too much on images, they may appear to be unreadable. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.
Make sure everyone on your marketing list has given you permission to email them. If you do not, your emails will be viewed as spam. You will quickly lose subscribers and be banished to the junk mail pile. If you have people complaining to your email provider, you might get taken offline for violating their policies.
The value of marketing via email is alive and well, as you have seen. Take what you've learned here to heart and always be ready to implement new and innovative email promoting methods. This strategy will serve you well for years to come.